FAQ

A landing page is a single web page designed around one specific offer or campaign. It puts all the essential information—your value proposition, key benefits, proof, and a clear call to action—so visitors can quickly decide and take action. Its goal is to convert traffic (from ads, search, social, etc.) into leads or sales by keeping focus on one offer without distractions.

A regular site has many sections (about, services, blog, etc.) and provides broad information about the business. A landing page is a single, tightly focused page built for one offer and one primary action, with no extra navigation to distract the user. Because of this focus, a landing page typically converts better for a specific campaign, while a full site is better for general browsing and SEO breadth.

Landing pages work for most small businesses when you want to promote a specific product, service, or limited-time offer. They’re ideal when you have a clear value proposition and a defined target audience—think local services, single products, simple packages. If you have a complex catalog or many different offerings, a full multi-page site may suit you better. For one clear offer, a landing page is usually the fastest path to results.

Typically 1–3 weeks from brief to launch. Simple pages can go live in a few days if content is ready. More involved builds with unique design, multiple sections, and integrations can take up to a month including reviews and testing.

You don’t need fully prepared content. Share the essentials—what you sell, who you help, key benefits, any brand assets—and we’ll craft persuasive copy and source quality visuals (including from stock libraries). If you already have texts and photos, we’ll adapt and use them.

A complete, end-to-end service:

• requirements & niche review;
• page structure and unique visual design;
• copywriting as needed;
• front-end build & QA;
• mobile responsiveness;
• forms & lead routing (email/CRM);
• analytics setup (GA4, Yandex Metrica if relevant);
• baseline SEO (meta, headings, speed);
• testing and launch on your domain/hosting.

You get a ready-to-use page plus a short post-launch support window.

We design each page uniquely for your brand, audience, and offer. No cookie-cutter look. If you have a brand style, we’ll match it; if not, we’ll propose a clean, modern look that fits your niche and inspires trust.

Yes. Every landing page is fully responsive and optimized for smartphones and tablets. We pay special attention to mobile UX because a large share of traffic comes from phones.

Absolutely. We’ll apply your logo, color palette, and typography (or suggest close matches) so your landing page looks and feels on-brand.

Yes. We can embed videos (YouTube/Vimeo or hosted MP4) and tasteful animations where they add clarity or emphasis—without hurting load time. We keep motion purposeful and light.

We use a clear hierarchy and flow, scannable headings, concise copy, high-contrast typography, prominent CTAs, simple forms, and intuitive spacing. We also test before launch to remove friction and make the desired action obvious.

Yes. You’ll review and approve a design mockup first. We implement only after your sign-off, so the end result matches your expectations.

We can handle both. If you already have them, we’ll deploy there. If not, we’ll help you pick and set up a domain and reliable hosting, then configure everything for launch.

Yes. We optimize images (modern formats, compression), write lean code, and include only essential scripts. On quality hosting and with caching, pages load quickly—even on mobile data.

Security is standard: HTTPS with an SSL certificate, current libraries/plugins, and best practices in forms and data handling. We can also include a privacy policy notice if you collect personal data.

Yes. We keep a pre-launch backup and can enable scheduled backups on your host (daily/weekly). If anything goes wrong, we can restore fast.

We choose what fits your needs. If easy self-editing is key, we can use WordPress or a similar CMS with a friendly editor. If you want maximum speed and minimal overhead, we can ship a clean, static build. We’ll recommend the right balance for you.

Yes. We test in current versions of Chrome, Safari, Firefox, Edge, and default Android browsers. Built with modern HTML5/CSS3 standards for consistent rendering.

Yes, we apply baseline SEO: meaningful titles and descriptions, proper H1/H2 structure, alt text for images, and performance optimization. The page will be crawlable and indexable.

Yes, for focused, intent-driven keywords. A single page has limited content, so broad keyword coverage is harder than with a full site. Many teams pair a landing page with ads for speed, and later add more pages for wider SEO reach.

We can. We’ll review your niche, weave priority terms naturally into headings and copy, and keep the text persuasive and readable.

Indexing usually happens within a few days to a couple of weeks (faster if submitted in Search Console). Climbing to visible positions can take weeks to months depending on competition and ongoing SEO.

Baseline SEO is a start. For meaningful organic volume you’ll likely need ongoing efforts: links/mentions, additional content or pages, and/or pairing with paid traffic. A single page alone has limited organic ceiling.

Yes. We integrate with CRMs like amoCRM, Bitrix24, HubSpot, etc. Leads from forms can auto-create contacts/deals via native apps, webhooks, or tools like Zapier/Make.

By default, leads go to your email. We can also send them to Telegram or other messengers, and/or straight into your CRM, so you never miss a lead.

Yes. We install GA4 and, if relevant, Yandex Metrica, configure basic events/goals (e.g., form submissions), and ensure you can track traffic, sources, and conversions.

Yes. We can add Jivo, Bitrix24 chat, or similar, plus callback widgets. These reduce friction for visitors who prefer chatting or requesting a call.

Yes. We can integrate gateways like Stripe, PayPal, YooKassa/Robokassa, or your bank’s acquiring so customers can pay securely on-page.

Ad clicks should land on a page that continues the ad’s promise with one clear action. A focused landing page eliminates distractions found on general sites and typically yields higher conversion from the same ad spend.

Conversion is the percentage of visitors who complete your desired action. If 5 of 100 visitors submit the form, conversion is 5%. The action can be a lead, call, purchase—whatever your goal is.

Key drivers include:

• Offer–need fit: does your value proposition match the visitor’s intent?
• Clarity & copy: clear headline, concrete benefits, persuasive but concise text.
• Design & UX: logical flow, visible CTAs, no friction.
• Speed: slow pages lose visitors.
• Trust: reviews, guarantees, real contacts.
• Traffic quality: relevant audiences convert better.

Practical levers:

• Sharpen the offer & headline: make the value obvious.
• Add trust signals: reviews, case studies, guarantees, badges.
• Stronger CTAs: prominent, consistent, repeated CTAs.
• Simplify forms: ask only what’s essential.
• Boost speed & mobile UX: reduce drop-offs.
• A/B test: iterate headlines, hero images, CTA text/placement.

Make the main benefit explicit, specific, and instantly clear. Avoid vague claims. Answer “What do I get?” or “Which problem does this solve?” Example: “Apartment renovation in 20 days with warranty,” not “High-quality services.” We can craft and test headlines with you.

Typically:

• Hero: headline, subtext, primary CTA/form.
• Pain/benefits: the problem you solve, key gains.
• Offer details: how it works, what’s included.
• Social proof: reviews, case studies.
• Trust: logos, certifications, guarantees.
• Final CTA: repeated form/CTA at the end.

Optional: FAQ, About/Team, Contacts—great for added reassurance.

For one offer, a single long page usually wins: users scroll through a cohesive story and convert without hopping around. If you have multiple distinct offers or audiences, consider separate landing pages for each, or a full site.

Ensure you cover:

• The offer & value: what you do and why it helps.
• Details: features, scope, how it works.
• Proof & differentiation: why you vs. competitors.
• Social proof: reviews, case stats, results.
• Trust signals: real contacts, guarantees, badges.
• Clear CTA: what to do next + form/button.

A CTA (Call to Action) is the button/form text prompting the desired action (“Get a quote,” “Book now”). Use one primary action, repeated several times across the page (hero, mid-page, end). Don’t dilute with many competing CTAs.

Track conversion rate, total leads/sales, cost per lead (if using paid traffic), bounce rate, time on page, and channel performance (which sources convert best). We set up analytics so you see these metrics clearly.

A/B testing compares two versions of a page or element to see which converts better—e.g., headline A vs. B. If you have enough traffic, A/B testing is one of the fastest ways to improve conversion. With low traffic, tests take longer but are still useful for major changes.

Main channels:

• Search ads: Google Ads/Yandex Direct on intent keywords.
• Paid social: targeted campaigns (VK, Facebook, Instagram, etc.).
• SEO: optimize the page and consider adding more pages later.
• Email/messengers: send your offer to your list and communities.
• Partners & listings: industry portals, directories, influencers.

Most teams start with paid traffic for immediate leads, then expand channels.

For simple, low-friction offers, direct purchase on-page can work well. For higher-ticket or complex services, lead capture first (quote/consultation) often converts better—then your team closes the sale with a personal touch. You can also offer both paths, but keep the primary action clear.

Combine:

• Professional look: clean design, error-free copy.
• Transparency: real contacts, brief About/Team.
• Social proof: reviews, case metrics, client logos.
• Assurance: guarantees, certifications, policies.
• Security: HTTPS, privacy notes where needed.

Use them ethically:

• Urgency/scarcity: limited-time offers, “only 3 left.”
• Social proof: reviews, counters, recognizable clients.
• Authority: awards, certifications, expert endorsements.
• Narrative & questions: “Imagine…”, “Do you struggle with…?” to engage.
• Reciprocity: provide free value (guide, audit) to earn a response.

Extremely. Authentic reviews and case snippets are among the strongest trust builders and often outperform generic marketing claims. Include names, photos, or company names if possible.

Yes—these are powerful trust signals. Certificates/licenses show compliance; awards show third-party recognition; guarantees reduce perceived risk (“money-back,” “result guaranteed”).

List common objections (“too expensive,” “slow,” “why you?” “what if I don’t like it?”) and answer them directly in the flow, in an FAQ, or both. Explain value vs. price, timelines/process, your USP, and offer guarantees or trials to lower risk.

Typos and unclear writing, loud/cluttered design, unrealistic promises, missing contact/company info, fake reviews/data, and technical issues (slow load, broken elements). Avoid these to keep confidence high.

Heavily. People form impressions in seconds. Clean, modern, consistent design with readable typography and quality images signals professionalism and reliability. Messy or dated design does the opposite.

Usually yes. A brief “About” or Team block humanizes the brand and boosts trust—especially when expertise is part of the value. Keep it concise with real contact details.

It depends. Fixed, transparent pricing often builds trust and filters out poor fits. If pricing is highly variable or high-ticket, you may collect leads first and discuss price with value context. Test both approaches if unsure.

It depends on scope: unique design depth, number of sections, integrations (CRM, payments), content volume. Simple builds are in the lower range; complex, fully custom builds cost more. We provide a fixed quote after clarifying requirements—no surprises.

Bank transfer (invoice), secure card payments via a payment link, and—by agreement—local gateways (e.g., YooKassa/Robokassa), Stripe/PayPal. We’ll pick what’s most convenient and compliant for you.

Yes. Standard terms are 50% upfront and 50% on acceptance. Alternative schedules (e.g., 30/70) are possible depending on project size.

We can agree a phased schedule (e.g., deposit, mid-milestone after design approval, final on launch). All terms are set in the contract.

Contractual commitments on scope and deadlines; a post-launch warranty window (typically 1–3 months) for bug fixes; iterative delivery with your approval at each stage; confidentiality of your data. All detailed in the agreement.

Yes. During the warranty period we fix technical issues and advise on usage. Beyond that, we’re available for updates and enhancements on a per-task or support-plan basis.

Yes. With a CMS (e.g., WordPress) you’ll have an admin panel to edit copy and images, and add predefined sections. For static builds we can enable simple editing or handle quick changes for you.

Just reach out. Minor edits are quick; larger changes (new sections, features, redesign) can be scoped and delivered as an enhancement. We evolve pages as your business grows.

Yes. We provide a short handover: how to access the admin, edit content, and check form submissions. The interface is straightforward, and we’re here if you ever need help.

We ensure stability through launch and the warranty window (1–3 months). After that, the page runs as long as your hosting/domain are active. If you prefer, we can offer an ongoing maintenance plan (monitoring, backups, updates, quick fixes). You can also contact us anytime for ad-hoc support.